The Business Problem
Even with advanced retailer segmentation, a common challenge remains: how to translate high-level strategic personas into concrete, daily actions for the sales team. Sales representatives are often overwhelmed with a long list of tasks and limited time during a store visit, leading to inconsistent execution of strategy.
The AI Solution
This project directly solves that problem by operationalizing the insights from our multi-layered segmentation model. It is a prescriptive analytics tool that acts as a “smart assistant” for sales representatives.
The engine takes a store’s unique, multi-layered profile, which includes its:
- Trend Adoption Segment (e.g., “Early Adopter”)
- Business Value Segment (e.g., “High-Growth Star”)
- Product Mix Segment (e.g., “Ice Cream Specialist”)
It then uses a business rules engine to score a master list of potential monthly sales activities against this specific profile. The result is a simple, prioritized list of the Top 3 most impactful actions for the salesperson to take during their visit, ensuring their limited time is spent on the most strategic activities.
*** Coming soon ***